How to use anchor text for backlinks?
July 30, 2010
This term is often misjudged with other things in linking but for the main it means a link which shows in its text that which you would expect to find on the landing page if you click on it.
So if the anchor text link on a website page stated the words ‘Seo tips’ what would you expect to find on the landing page that it linked to? That’s right! A landing page with content relating to Seo tips’. It really is as simple.
Search engines depend on these anchor text descriptions to categorize the subject matter of a webpage. If the web page however is deceptive and the search engines find out and they will that page is likely to be penalized by dropping it to the bottom
Sites you would find on the first page of Google will respond to such a search but only those that have been optimized and are recognized for their related subject matter will show. Meaning that there would need to be some kind of backlink, part of the title, H1 tag or url that identifies the pages as ‘Seo tips’. all of the above would be closer to worlds best optimizing practice.
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